Construction

Our logo is based on simple shapes. It is carefully constructed to maintain ownable characteristics while allowing for perfect legibility at any size on any application.

Clearspace

Clearspace area is the minimum distance between the edge of the logo and the nearest image or text around logo that must be followed to maintain legibility of the logo. Clearspace around the logo is equal to the width of the first two logo letters Ma.

Smallest size

The smallest size of the logo is 30mm for wide logo and 20mm for central logo width. When a smaller size is required, it is recommended to use only the symbol.

Updated 25.02.2021

Symbol

Magdelena kvartāls symbol can be used seperatly from text in the special occasions. Sometimes it can be used alone like decoration but mostly in the design also must be placed full text logo part or wordmark.

Symbol

Clearspace

Clearspace around the symbol is equal to the inside area of the largest leaf height.

Smallest size

The smallest size of the symbol is 10mm hight.

Updated 25.02.2021

Wordmark

Wordmark can be used distanced from the logo symbol but logo symbol must be seen in the same page or brochure. But distance must be at least two wordmark wide or more.

Letter compositions

Clearspace

Clearspace around the wordmark is equal to the width of the first letter M.

Smallest size

The smallest size of the two lined wordmark is 24mm width and for one lined wordmark - 40mm.

Updated 12.02.2021

Wrong?

Here you can see the most common mistakes in logo usage that should be avoided.

Updated 12.02.2021

Colors

Our primary brand colors are Dark Gray, Pure White with accents in Calm beige color togather with elegant Gray shades. A combination of these colors represent high standarts and exclusivity and are main colors in communication materials. They are used to provide quality and confidence through all brand communications.

Corporate colors

Dark Grey

PANTONE 426 C

CMYK 25 / 0 / 0 / 100

NCS S 8505-B20G

RGB 25 / 25 / 28

HEX 19191C

Light Gray

PANTONE Cool Grey 4 C

CMYK 0 / 0 / 0 / 40

NCS S 2002-B

RGB 190 / 190 / 190

HEX BEBEBE

Calm Beige

PANTONE 7590 C/U

CMYK 0 / 25 / 30 / 15

NCS S 2010-Y50R

RGB 220 / 185 / 160

HEX DCB8A1

Bacground colours

Invisible

White matt coated paper

NCS S 0502-R50B

RGB 242/242/242

HEX F2F2F2

Pure White

White matt coated paper

Pure white

RGB 255 / 255 / 255

HEX FFFFFF

Color usage

Logo, symbol and wordmark can be used on corporate color backgrouds. Logo should be Pure white if used on Dark Gray. Logo must be Dark Gray on all others brand colors - Light Gray, Calm Beige, Invisible and Pure white. Logo also can be shown whithout color just embosed on paper or engraved on the different materials like metal, glass or wood.

Pure White on Dark Gray

Dark Gray on Light Gray

Dark Gray on Calm Beige

Dark Gray on Invisible

Dark Gray on Pure White

Updated 12.02.2021

Typography

Our typography is as unique and easy to use. Inspired by the world’s best examples. It is easy to read and highly recognizable. Magdelēna kvartāls brand uses two font combination to achieve a diverse and complete brand sense. Rainer V04 brings an emotional and stable feel like base on what you can trust, Brown - more rational. Rainer V04 Medium is for big, short (better one word) emotional headlines and statements UPPERCASE. Rainer V04 Light for subheadline Sentence case. Brown for rational information such as body texts or technical information.

Brown LL MEDIUM

For all the content text and small subheadlines.

Brown LL Cyr MEDIUM

Russian version of Brown font for body text and small headlines.

Rainer V04 MEDIUM

For big headlines in UPPERCASE. Better use one word headlines.

Rainer V04 LIGHT

For subheadlines, write in Sentence case.